P-458 Egg donation in the Czech Republic: Responsibility of ART clinics in the provision of information to potential egg donors

Abstract Study question Do ART clinics’ websites provide sufficient information for potential egg donors regarding all aspects related to donation? Summary answer There is an imbalance of provided online by clinics. The benefits exceed the side effects and risks associated with donation. What known already high demand in Czech Republic due extreme interest international couples procedures, e.g. because affordability treatment, lack a waiting list or extended age limit recipients up 49 years. Thus, population approximately 10.5 million, there are more than 40 clinics specializing reproductive medicine country. design, size, duration In this research, available on was analyzed. Each clinic has different advertising marketing strategy, work, we will compare public private donation process. Five themes have emerged analysis: 1. General 2. Legislation, 3. Benefits, 4. Risks, 5. Advertisement. research 4 months. Participants/materials, setting, methods A quantitative-qualitative analysis recruitment strategies IVF centers (29 unique websites, 12 which were specifically designed purposes) based 16 criteria reflecting donor needs. Main results role chance case recruitment, registered predominantly suggestive slogans, emotive photos, only positive stories highlighting psychological, health, financial benefits. exact amount remuneration (20.000 - 33.000 CZK) specified 89.7 % lower upper not regulated law Republic. set themselves attract offering higher compensation other This causes huge between bigger smaller causing become focus strategies. found 51,7 websites. Not important legal noncompliance, but misinformation may also cause disappointment feelings betrayal among donors. It result emergence anti-campaigns, impacting number devaluing general. Therefore, need find compromise providing complete, transparent, truly informative picture advance program. Limitations, reasons caution We analyzed providers that presented their facility online, focussing both providers. Public had very little about treatments general let alone programs, so minimal available. Wider implications findings believe it's crucial inform risks, they can make informed decision health future parenthood. Trial registration TL05000144